主创设计/Project Leader：Li Zao 李造
团队组成/Team composition：曾永斌 王宇超
How to build into
A brand that combines business travel, quality, fashion and business value?
Chaoman Hotel is a big mid-end hotel brand under the Jinjiang Department of the world's second largest hotel group-Botto Group. It originated in July 2013 and has already passed its sixth year. From the birth of the brand to the development, Chaoman Hotel has developed more than 50 in the fierce competition in the hotel industry, with projects distributed throughout the country.
In recent years, as China has become the world’s fastest growing business travel market, although the growing cake is coveted, with the increase of millennial business travelers, its demand for personalized products and services is increasing . Driven by the development prospects of the large market environment and the product iteration rate, product upgrades are already imminent.
The product upgrade of Chaoman Hotel from 1.0 to 2.0 was personally written by the famous domestic designer Li Zuo who won the Asia Pacific Design Award and the Canada GPD Design Award. By creating a "quality and fast life" space design concept, it will break the traditional business hotel. Conventional design method.
在Hygge中享受品质舒适的惬意温馨感 、在Lagom中寻找工作与生活平衡 、在Fika中保留为自己缓冲充电的时间，潮漫酒店2.0全新标准，倡导品质快生活，享受追逐生活带来的快感，也享受其中变幻的色彩，出行不只一面，Colourful Living.
Enjoy the cozy and warm feeling of quality comfort in Hygge, find work and life balance in Lagom, and reserve the time to buffer and charge yourself in Fika. The new standard of Chaoman Hotel 2.0 advocates quality fast life and enjoys the thrill of chasing life , And enjoy the changing colors, more than just one side, Colourful Living.
The core value concept of the brand can be summarized as four points, high-quality products and processes of life, prism-like colorful space design, leisurely released living experience, caring service concept, defining a multi-dimensional three-dimensional leisure business travel hotel brand.
The design of Chaoman 2.0 is based on the three primary colors,
To remove the anxious touch of red, starting from the new design concept of Prism,
It makes the combination of materials and colors rich, and various elements collide with each other but do not conflict, and merge into an ideal space for fast life.
a: For consumers: to create a fast-paced quality life experience.
b: For the industry: To establish the industry's first business travel hotel brand that combines "common office area + leisure modern design guest room + multi-function physical charging station".
c: For investors: enhance the image of future hotel brands and create added value to achieve efficient returns.
Appearance and door design
Taking into account the conventional policy requirements in the design of the exterior, with a small range of changes, the main use of paint is to enrich the building's recognition and design sense, and to emphasize the contrast with the door head to highlight the design of the door head . The design standard of the door head mainly adopts the tide treatment of the new standard of Chaoman, which can integrate the characteristics of the building itself and have a strong landing, and use light to form an atmosphere.
Lobby and restaurant design
A major innovation of Chaoman 2.0 is that the lobby and restaurant have made a cross-border integration space, making full use of the leisure function of the restaurant, and forming a fusion with the lobby public area. At the same time, the function of the joint office support for business travel has been added. The design uses fashionable metal, wood veneer and water texture bricks to create rich layers. In the color matching, through the use of color rendering and matching, create a quality and fast living space atmosphere.
The design of the lobby is mainly based on antique copper color, emphasizing the beauty of fashion, and also creating a relatively light atmosphere. The shape of the prism is also added to the design of the main wall, which enriches the three-dimensional sense of the overall space.
Outside of the office meeting, about three or five confidants leaned on the comfortable sofas of the Chaoman 2.0 joint office area to soak up the sun and enjoy a pleasant afternoon tea time. The office area is equipped with coffee, flower tea, fruit tea and other selected beverages and exquisite Refreshments are waiting for you to taste. Whether you want to devote yourself to work; you want to forget the fast-paced life and pursue a short and beautiful life.
Guest room design
Take away unnecessary decoration, remove unnecessary colors, take the pureness and essence of its essence, forget the complex and diverse aspects, and get a simple beauty. This attitude may be life in a fast-paced city People, seeking a sense of well-being in balance.
In terms of room type design, the hotel's standard room type adopts a simple and stylish design style, and the element of twill is also used in the space as a heritage of the brand concept. The overall color system is simple and bright, creating a comfortable and comfortable space. The soft bag on the back of the bed and the blanket on the ground greatly enhance the quality of the room. At the same time, in terms of functional support, business desks and chairs are also provided to create the ultimate space for business travelers.
The design of the corridor extends the brand's standard color system in the color system, and at the same time runs through the symbol elements of the brand's twill, extending the fashionable and fast-paced design concept in the space, giving a comfortable and relaxed atmosphere.
Gym and laundry design
Fika is another highlight in the new standard of Chaoman Hotel 2.0. Different from traditional hotel gyms, we no longer adopt traditional fitness equipment in our design, but promote a new type of sports, using light and punching. , More relaxed and stress-free. Keep the time to buffer and charge yourself.
In the design of the laundry room, a simple and atmospheric design style is adopted. The light blue standard of the tide is filled with white and light wood decoration, which creates a bright and relaxed atmosphere of the space. In terms of function matching, different from the traditional business hotel in the past, we have added lockers and leisure functions. Make customers more comfortable while waiting for laundry.
Meeting room design
The conference package is an indispensable function of Chaoman Hotel’s new standard. As a brand idea advocate of fashion and fast life, Chaoman Hotel 2.0 uses highly symbolic elements in the design of the conference to amplify and change the highlights of the space. Former serious meeting style.
Chaoman Hotel, a business travel space that tempers quality in fast life. Lagom joint office area + Hygge casual modern design rooms + Fika multi-function physical charging station, the upgrade of Chaoman Hotel from version 1.0 to 2.0 is not only a space, but also a comprehensive upgrade of the brand core.
The brand philosophy of Chaoman Hotel is to make every guest stay curious about the world, such as colorful primary colors, reflecting a rich life through prisms. Traveling more than one side, each exploration allows us to abandon the inherent inertia of life, release surprises in the excavation, always reap the fun in the pursuit of the rapid development of the world, calmly experience, everyday is Colorful Living!