项目名称/Entry name：铂涛集团. 窝趣服务公寓品牌标准
主创设计/Project Leader：Li Zao 李造
团队组成/Team composition：曾永斌 王宇超
Woqu Service Apartment is a light luxury apartment brand created by Botao Group after Wotao Apartment and Woqu Light Community. It revolves around the concept of "interesting people", and the main customer group is the new hedonistic youth in the gold-collar and white-collar elite consumption of the post-80s. Dongzhe Design and Woqu Apartment launched a new light luxury service brand apartment that integrates social, leisure, work and life.
In the design concept, the service apartment we envisioned meets the value of the social needs of the new hedonic youth. On the basis of further improving the comfort quality and fun life of the brand, the high quality of products, services and social activities are strengthened. Use the affordable price of this type of new hedonic youth to create a new light and luxurious hedonic living experience that is both fresh and fun, but also comfortable and warm at home.
Among the social needs of the brand’s flagship group, the post-80s generation is currently the main force of light luxury brand consumption. In addition to their preference for high-quality and tasteful light luxury products in daily necessities and clothing, they also pay attention to the quality of life and the quality of life in social activities. Increase in personal value. The light luxury and fun social theme of Woqu Serviced Apartments "use time to precipitate fun", in addition to carrying out various types of activities that demonstrate personal life quality and taste from the consumer's social preferences.
The design integrates fun + quality perfectly, and the fun points of the space light up the whole space through the embellishment of soft decoration. At the same time, the sense of grade is also well preserved through the choice of materials. Accurate between the fun and the quality.
The extension of the mirror surface instantly stretches the entire sense of space in the elevator hall, the diffuse reflection lights up the interesting space, and the dolls dancing at the end combine entertainment and travel.
The design theme of "Interesting People" echoes in the space, and the fun of the space is reflected through the graphic design processing technique. The highlights of the entire design style are prominent, and the footprint patterns on the ground represent the marks left by the interesting soul in the line.
The gym is also full of fun, evolutionary pattern processing, interesting IP pillows, embellished with red and yellow brand colors, making fitness no longer a boring thing.
The design of the apartment room is interesting without losing taste, simple but not simple. The open design of the kitchen with the entrance door and the extension of the full-length mirror extend the sense of space from the entrance.
The room area is only 20 square meters, but it is just right, with all functions and a full sense of design. The high utilization rate of space not only meets the needs of modern long-term rental apartments, but also meets the requirements for quality of life and interest in life.
The choice of room hanging, pillows and art lamps is based on the brand's culture and tonality. The color-matching design of the curtains breaks the usual way and has a more sense of design.